рЫнкинг недвижимости

блог о маркетинге, рекламе, PR и недвижимости

понедельник, 7 марта 2011 г.

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Hunt made 100 small tip videos in the span of four days and began releasing them on video sites like YouTube and Tubemogul every day. The videos help to pre-sell both the home and Hunt himself as a local authority. “People come here after following the videos and are already pre-sold knowing that they can trust [me], because I have previously told them everything they need to watch out for and they already ‘know’ me.”

As a result of his video, Hunt says his client visits increased by 225% and sales and rentals more than doubled. Hunt has also been approached by publications and media outlets for information on locales in Spain.

The main challenge for Hunt was finding the right tone for the videos. He needed to appear knowledgeable but not come off as a know-it-all. “The best bit of advice is really just to do it. I use a simple Kodak Zi* for the videos and have incorporated an external mic for the 100 videos,” Hunt said. “Doing the recordings is easy. Editing is a bit more long winded.”

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